About Anni Bloom
Founded by Samantha Poole, Anni Bloom began as a platform to raise awareness around scoliosis - a condition she was diagnosed with as a teenager. For years, Samantha struggled with pain and body image issues, learning to hide her discomfort and difference. But what once felt like a flaw became the root of her purpose.
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Today, Anni Bloom is a growing initiative that empowers young people to embrace their differences, find strength in community, and bloom into the fullest version of themselves. Through inclusive events like community fashion shows, creative workshops, advocacy campaigns, and school outreach, Anni Bloom creates space for those who often feel invisible. Whether they’re navigating disability, body image issues, or simply trying to find confidence in a world that rarely makes room for difference.
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We are proud to work alongside local schools, and uplift a diverse network of ambassadors who share their stories to inspire and uplift others.
Anni Bloom is more than a charity, it’s a reminder that your story matters, your voice deserves to be heard, and your bloom is beautiful, no matter where it began.
Our Ambassadors
Anni Bloom’s ambassadors are advocates who embody the heart of our mission: to celebrate difference, foster confidence, and create inclusive spaces for all.
Each ambassador brings a unique journey and uses their voice to uplift others walking similar paths.
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Through advocacy, visibility, and vulnerability, our ambassadors share their stories to break down stigma and remind others that confidence can bloom from adversity. They are the heart of our community, showing that strength looks different on everyone and that no one is ever alone.
